Web Analytics for Retail and E-commerce Course
Master web analytics for retail and e-commerce in foreign trade. Learn to track cross-border traffic, link logistics and customs data to KPIs, reduce cart abandonment, and optimize revenue by country, currency, shipping costs, and payment methods.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
Master essential web analytics skills for retail and e-commerce, focusing on international traffic, conversion, and revenue performance. Learn to track campaigns across channels, connect data with logistics, measure shipping and customs impact, analyze checkout behavior, and build clear dashboards and KPIs. Finish with a practical optimization playbook you can apply immediately to boost results across multiple markets.
Elevify Differentials
Develop Skills
- Cross-border traffic analytics: read sessions, users, and country-level KPIs.
- Conversion and revenue KPIs: compute rates, AOV, and net revenue by market.
- Logistics-integrated analytics: link shipping, duties, and customs to sales.
- Checkout and payment analysis: track funnels, failures, and abandonment by country.
- Optimization playbook: design tests, KPIs, and reports for foreign trade teams.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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