Machine Learning for Business Course
Master churn and discount targeting with the Machine Learning for Business Course. Learn to turn BI data into clear actions, optimize KPIs like revenue and CLTV, and design ML-driven campaigns that boost retention, margin, and decision-making.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
The Machine Learning for Business Course shows you how to frame churn and discount targeting problems, connect models to revenue, margin, and CLTV, and design high-impact use cases. You will work with real customer, behavioral, and marketing data, build practical features, choose the right metrics, and turn model outputs into tested, governed actions that protect privacy and deliver measurable uplift.
Elevify Differentials
Develop Skills
- Frame ML churn and discount problems that directly move revenue and CLTV.
- Engineer high-impact churn and promo features from BI, behavioral, and RFM data.
- Evaluate ML models with AUC and uplift, tied to margin and retention KPIs.
- Turn model scores into targeted offers, tests, and playbooks that lift profit.
- Communicate ML results, risks, and ROI clearly to non-technical stakeholders.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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