4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
The Market Mix Modelling Online Course gives you a practical, fast-paced path to build, validate, and optimize MMM tailored to US consumer electronics. Learn to translate business goals into measurable objectives, define meaningful KPIs, collect and clean data, select robust model structures, run causal checks, and turn results into clear budget recommendations, what-if scenarios, and continuous performance improvements.
Elevify Differentials
Develop Skills
- Define MMM business goals: turn marketing questions into clear model KPIs.
- Build clean MMM datasets: align sales, media, pricing, and external drivers fast.
- Design robust MMM models: handle adstock, saturation, and cross-channel effects.
- Validate MMM impact: run holdouts, causal checks, and ROI-driven diagnostics.
- Optimize media budgets: run what-if scenarios and reallocate spend for higher ROI.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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