Customer Segmentation Course
Master customer segmentation for marketing that converts. Learn to turn behavioral and demographic data into high-value segments, design targeted campaigns, set clear KPIs, run A/B tests, and build personalization strategies that drive measurable growth.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
This Customer Segmentation Course shows you how to use public data sources to research audiences, define business goals, and build practical segments that drive measurable results. Learn to model behavioral and demographic variables, design 3–5 high-impact segments, and plan tests with clear KPIs, dashboards, and attribution. Finish with ready-to-implement personalization tactics across email, paid media, and onsite experiences.
Elevify Differentials
Develop Skills
- Build data-driven customer segments: turn behavior and demographics into action.
- Design high-impact personas: map needs, barriers, and lifetime value fast.
- Set clear personalization KPIs: link segmentation to CTR, CVR, and revenue.
- Plan and measure A/B tests: prove uplift of segmented vs generic campaigns.
- Create channel-specific personalization: email, web, and paid media tactics.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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