Integrated Marketing Communication Plan Course
Master integrated marketing communication for wellness apps. Define audiences, map journeys, pick winning channels, plan 6‑month campaigns, set budgets, and track KPIs to build a data-driven IMC plan that drives acquisition, conversion, and retention.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
This Integrated Marketing Communication Plan Course shows you how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. Learn to set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6‑month calendar, allocate budget, track KPIs, and optimize performance with practical, ready-to-use templates.
Elevify Differentials
Develop Skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6‑month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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