Competitive Landscape Analysis Course
Master competitive landscape analysis for marketing. Learn to map rivals, analyze positioning and pricing, segment customers, and turn insights into sharp go-to-market strategies that win share and guide smarter product and campaign decisions.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
This concise Competitive Landscape Analysis Course shows you how to define market scope, map competitors, and capture standardized profiles on features, pricing, and go-to-market motions. Learn to segment customers, analyze positioning, track trends, and design winning pricing strategies. Build clear reports, executive briefs, and practical go-to-market plans you can apply immediately to drive smarter growth decisions.
Elevify Differentials
Develop Skills
- Competitor mapping: Quickly identify direct, indirect, and alternative rivals.
- Market positioning: Score competitors and reveal gaps to sharpen your value prop.
- Pricing strategy: Benchmark rivals and design profitable, testable price tiers.
- Go-to-market planning: Prioritize segments, channels, and demand-gen tactics fast.
- Executive reporting: Turn research into concise CMO-ready reports and slide briefs.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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