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Search Marketing Course

Search Marketing Course
4 to 360 hours of flexible workload
valid certificate in your country

What Will I Learn?

The Search Marketing Course gives you a practical, step-by-step system to plan, launch, and optimize profitable search campaigns. Learn keyword research, match types, and negative lists, build smart Google Ads structures, set budgets and bidding strategies, and create high-converting ads. Master tracking, GA4, conversion setup, and clear KPI dashboards so you can confidently scale results and improve ROI in just a few focused lessons.

Elevify Differentials

Develop Skills

  • Performance tracking: build KPI dashboards and act fast on ROAS, CPA, AOV.
  • Keyword strategy: research, segment, and refine search terms for high-intent traffic.
  • Smart bidding & budgets: allocate spend and choose bid strategies to hit CPA/ROAS.
  • Google Ads structure: design scalable campaigns, ad groups, and remarketing segments.
  • High-impact ad copy: craft RSAs and extensions aligned with buyer intent in days.

Suggested Summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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