Marketing Planning & Management Course
Master marketing planning and management for B2B SaaS. Align sales and marketing, build high-ROI digital funnels, set ARR-driven KPIs, optimize SEO, paid media, email, and lead scoring to hit revenue targets with confidence.

4 to 360 hours of flexible workload
valid certificate in your country
What Will I Learn?
The Marketing Planning & Management Course gives you a clear, practical system to hit ARR targets with confidence. Learn how to design aligned funnels, set KPIs, model ACV and CAC, and build realistic conversion waterfalls. You will master channel strategy, lead scoring, automation, dashboards, and testing routines so you can plan, execute, and optimize campaigns that consistently generate qualified pipeline and revenue.
Elevify Differentials
Develop Skills
- Build aligned sales-marketing funnels: define stages, SLAs, and handoffs fast.
- Model ARR-driven KPIs: turn revenue targets into leads, MQLs, SQLs, and pipeline.
- Design lean digital channel plans: SEO, paid, email, and demand-gen that convert.
- Create practical lead scoring: qualify B2B SaaS prospects with clear rules and signals.
- Optimize CAC and funnels: test, attribute, and refine campaigns with real data.
Suggested Summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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