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Machine Learning in Marketing Course

Machine Learning in Marketing Course
4 to 360 hours of flexible workload
valid certificate in your country

What Will I Learn?

This Machine Learning in Marketing Course shows you how to connect KPIs with real business outcomes, interpret benchmarks, and turn data into targeted actions. Learn to prepare and evaluate data, understand key models like propensity, segmentation, and recommendations, and integrate ML insights into campaigns with clear testing plans, risk controls, and measurable revenue impact in a compact, practical format.

Elevify Differentials

Develop Skills

  • ML-powered segmentation: build high-value fashion customer clusters fast.
  • Propensity modeling: use churn and purchase scores to trigger smart campaigns.
  • Data-ready marketing: audit CRM and channel data for ML-ready quality.
  • KPI-driven testing: design A/B and uplift tests to prove ML revenue impact.
  • Workflow integration: plug ML scores into email, ads, and onsite personalization.

Suggested Summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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