Marketing Statistics Course
Master marketing statistics with real e-commerce data. Learn A/B testing, regression, diagnostics, and robust checks, then turn results into clear, persuasive insights managers trust and act on.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Statistics Course shows you how to frame clear e-commerce questions, build realistic datasets, and clean, transform, and explore customer and sales data. Learn core methods like hypothesis tests, regression, and correlation, then apply them to ad spend, conversion, and retention. Practice A/B-style thinking, robustness checks, and concise reporting so managers quickly trust and act on your insights.
Elevify advantages
Develop skills
- Frame marketing questions: turn business goals into testable metrics fast.
- Clean and engineer data: fix gaps, outliers, and build powerful marketing features.
- Apply core methods: t-tests, CIs, regression for ad spend, sales, and conversion.
- Run robustness checks: bootstrap, split samples, and stress-test marketing models.
- Communicate results: write sharp, manager-ready reports and A/B test insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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