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Marketing Statistics Course

Marketing Statistics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Statistics Course shows you how to frame clear e-commerce questions, build realistic datasets, and clean, transform, and explore customer and sales data. Learn core methods like hypothesis tests, regression, and correlation, then apply them to ad spend, conversion, and retention. Practice A/B-style thinking, robustness checks, and concise reporting so managers quickly trust and act on your insights.

Elevify advantages

Develop skills

  • Frame marketing questions: turn business goals into testable metrics fast.
  • Clean and engineer data: fix gaps, outliers, and build powerful marketing features.
  • Apply core methods: t-tests, CIs, regression for ad spend, sales, and conversion.
  • Run robustness checks: bootstrap, split samples, and stress-test marketing models.
  • Communicate results: write sharp, manager-ready reports and A/B test insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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