flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course shows you how to segment shoppers, build data-backed personas, and choose the right everyday categories to grow. You will learn to design a focused marketing mix, set clear objectives, pick effective KPIs, and run simple tests. Step-by-step launch plans, reporting templates, and competitive benchmarking help you improve results quickly and confidently in any local market.
Elevify advantages
Develop skills
- Shopper personas: segment grocery buyers using data-driven, real-world methods.
- Retail category strategy: pick winning categories and justify them with KPIs.
- Retail marketing mix: design effective 4P plans across store and digital.
- Promo analytics: calculate ROI, run A/B tests, and optimize weekly results.
- Launch execution: build 4-week retail rollout plans with ops, digital, and staff.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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