Customer Relationship Management Course
Master every dimension of Customer Relationship Management, from strategy and segmentation to automation and advanced analytics. This course equips you with the frameworks, tools, and hands-on skills to drive customer retention, boost revenue, and lead CRM initiatives with confidence. Whether you work in sales, marketing, or operations, you will leave ready to deliver measurable results.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
You will learn how to align CRM strategy with business goals, select and implement the right CRM platform, and manage sales pipelines with precision. The course covers customer segmentation, lifetime value calculation, and multi-channel marketing automation. You will configure CRM systems, build service workflows, and measure performance through dashboards and reports. Advanced topics include AI-powered automation, loyalty programme design, and account-based CRM for B2B growth. By the end, you will have the skills to lead CRM projects and drive long-term customer value.
Elevify advantages
Develop skills
- CRM Strategy Alignment: Define and connect CRM objectives directly to measurable business outcomes.
- Customer Segmentation: Build data-driven customer profiles using RFM, CLV, and behavioural models.
- Sales Pipeline Management: Automate workflows and forecast revenue accurately using CRM tools.
- CRM Analytics and Reporting: Design dashboards that translate customer data into strategic decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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