Advertising Media Planning & Buying Course
Master advertising media planning and buying for finance. Learn channel strategy, budget modeling, benchmarks, and negotiation tactics to cut CPA, boost ROAS, and scale high-quality funded accounts across search, social, programmatic, and niche publishers.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Advertising Media Planning & Buying Course gives you a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Learn how to choose the right channels, allocate budgets, and build realistic forecasts using CPM, CPC, and CPA benchmarks. Master negotiation with platforms and publishers, protect performance with smart contracts, and optimize campaigns with data-driven measurement and scaling tactics.
Elevify advantages
Develop skills
- Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
- Budget modeling: forecast CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimization: shift spend, test fast, and scale winning finance ads.
- Publisher negotiation: secure finance inventory, added value, and safe CPAs.
- Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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