Qualitative Analysis Course
Master qualitative analysis for Business Intelligence. Learn to turn interviews, reviews, and support tickets into clear themes, metrics-linked insights, and action plans that drive retention, product decisions, and measurable growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Qualitative Analysis Course shows you how to turn comments, reviews, interviews, and support tickets into clear decisions that improve subscription performance. Learn to frame sharp research questions, collect and clean text data, code and theme feedback, and link insights to churn, growth, and satisfaction. Build experiments, prioritize recommendations, and communicate results with polished decks, summaries, and one-pagers for fast, confident action.
Elevify advantages
Develop skills
- Actionable insight design: turn user feedback into tests, pilots, and quick wins.
- Thematic analysis mastery: code, cluster, and map qualitative data for BI.
- Qual–quant triangulation: link themes to churn, growth, and revenue metrics.
- Stakeholder storytelling: build sharp exec summaries, decks, and one-pagers.
- Ethical data handling: collect, clean, and store user text safely and compliantly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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