Product Marketing Course
Master product marketing fundamentals for Product and Product Design roles: sharpen positioning, build personas, craft value propositions, plan go-to-market launches, and iterate with data to drive adoption, retention, and real business impact.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Product Marketing Course gives you a fast, practical system to clarify your value proposition, build sharp personas, and analyze competitors so your offering stands out. Learn to craft channel-specific messages, plan and execute focused launches, and design metrics that track activation, retention, and time-to-insight, so you can iterate confidently and scale successful go-to-market strategies.
Elevify advantages
Develop skills
- Fast competitor analysis: pinpoint gaps and sharpen product positioning.
- Persona research in hours: turn public data into clear, testable targets.
- Value proposition design: craft proof-backed, differentiated product messaging.
- Channel-ready copy: write high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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