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Big Data for Marketing Course

Big Data for Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

You will learn how to collect, manage, and govern marketing data at scale using modern data architectures and privacy-compliant frameworks. You will build unified customer profiles with CDPs, apply machine learning models to predict churn and lifetime value, and design precision audience segments. The course covers multi-touch attribution, media mix modeling, and incrementality testing so you can measure true marketing ROI. You will also develop skills in SQL querying, dashboard design, and data storytelling to communicate insights to executive stakeholders. By the end, you will have a complete big data marketing skill set ready for immediate application.

Elevify advantages

Develop skills

  • Customer Data Platforms: Evaluate, configure, and activate unified customer profiles across channels.
  • Predictive Modeling: Build and deploy churn, LTV, and propensity scoring models for campaigns.
  • Marketing Attribution: Design multi-touch and media mix measurement frameworks to prove ROI.
  • Audience Segmentation: Create behavioural, predictive, and lookalike segments using big data tools.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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