flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The B2B Course shows you how to map complex buyer journeys, define precise ICPs and personas, and align targeted outreach, content, and ABM-style tactics to each stage. Learn to design lead generation and deal acceleration plays, build a practical measurement framework with clear KPIs, and use market triggers and competitive insights to consistently create, advance, and close high-quality opportunities.
Elevify advantages
Develop skills
- Map B2B buyer journeys: design stage-based paths that boost deal conversion.
- Build high-impact ABM and LinkedIn campaigns aligned to buyer intent signals.
- Create deal acceleration assets: POCs, ROI cases, and pricing plays that close faster.
- Define ICPs and personas: pinpoint high-fit accounts and decision-makers in mid-market.
- Set a B2B marketing KPI framework to track lead quality, pipeline, and velocity.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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