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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Strategic Marketing and Communications Course gives you practical skills to segment customers, design strong value propositions, and build clear buyer personas for sustainable home products. Learn to create unified brand positioning, concise message playbooks, and integrated channel plans across paid, PR, CRM, and social. You also set smart KPIs, design dashboards, and establish governance, roles, and routines that keep every campaign aligned and measurable.

Elevify advantages

Develop skills

  • Integrated channel planning: build paid, CRM, PR, and social that work together.
  • Customer segmentation: design high-value personas and sharp value propositions.
  • Unified brand messaging: create clear positioning and cross-channel message maps.
  • Marketing analytics: pick smart KPIs, dashboards, and tests for multi-channel ROI.
  • Governance and workflows: set roles, rituals, and playbooks for aligned execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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