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Marketing Performance & Control Course

Marketing Performance & Control Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

Master essential performance metrics, build realistic datasets, and calculate ROI, ROAS, CPA, and break-even points with confidence in this focused course. Learn to benchmark channels, design clear dashboards, and create concise executive reports that drive smart budget allocation and optimization decisions. Gain practical skills to communicate results, plan tests, and improve results every quarter.

Elevify advantages

Develop skills

  • Build ROI dashboards: turn raw channel data into clear, executive-ready views.
  • Calculate CPA, ROAS, and ROI: quickly judge channel profitability and trade-offs.
  • Design smart budget shifts: reallocate spend using guardrails and test frameworks.
  • Use benchmarks and funnel data: compare channels, spot gaps, and set targets fast.
  • Communicate performance: deliver concise CEO reports with actions and next tests.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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