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Marketing Analyst Course

Marketing Analyst Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This concise, practical course shows you how to analyze channel performance, compare spend to results, and uncover trends with time series tools and segmentation. You will learn essential KPIs, attribution basics, and budget optimization frameworks, then apply them through experiments, dashboards, and channel tables so you can confidently allocate budgets and present clear, data‑driven recommendations.

Elevify advantages

Develop skills

  • Channel analysis: compare CTR, CPA, ROAS and LTV to spot winning campaigns fast.
  • Trend detection: use time series and segmentation to uncover growth opportunities.
  • Budget optimization: reallocate spend with marginal ROAS, CPA and scenario models.
  • Experiment design: run A/B and holdout tests to validate marketing decisions quickly.
  • Reporting mastery: build clear dashboards and summaries for high-impact decisions.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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