Integrated Marketing Communications Course
Master integrated marketing communications for sustainable fashion. Build personas, craft brand positioning, plan 3‑month campaigns, align channels, and use templates, KPIs, and governance tools to drive consistent, high-impact marketing results.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Integrated Marketing Communications Course gives you a clear, practical system to build cohesive campaigns for sustainable fashion. Learn to define positioning, craft message pillars, and adapt copy across paid, owned, retail, PR, and social channels. Use templates, governance frameworks, and 12-week planning tools to align teams, track KPIs, avoid greenwashing, and drive consistent, measurable results fast.
Elevify advantages
Develop skills
- 3-Month IMC planning: build 12-week calendars, channel mix, and campaign cadence.
- Brand positioning: craft sharp promises, message pillars, and tone of voice.
- Audience segmentation: design personas, journeys, and high-value target segments.
- Channel strategy: align paid, owned, PR, retail, and social around one core story.
- Governance & tools: set workflows, asset rules, and KPIs for consistent execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course duration?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course