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Fundamentals of Marketing Course
Unleash the core principles of marketing with our Marketing Fundamentals Course, tailored for professionals keen to succeed. Delve into identifying your target audience, mastering market segmentation, demographic analysis, and psychographic profiling. Develop strong marketing mix strategies, encompassing product, promotion, distribution (placement), and pricing. Sharpen your abilities in performance measurement, budgeting, and product development. Gain valuable insights into market research, SWOT analysis, and setting SMART marketing objectives. Boost your marketing skills today!
- Master market segmentation: Identify and target specific customer groups effectively.
- Develop a strategic marketing mix: Craft product, price, placement, and promotion strategies.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Optimise marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that differentiate you in the market.

flexible workload from 4 to 360h
certificate recognized by the MEC
What will I learn?
Unleash the core principles of marketing with our Marketing Fundamentals Course, tailored for professionals keen to succeed. Delve into identifying your target audience, mastering market segmentation, demographic analysis, and psychographic profiling. Develop strong marketing mix strategies, encompassing product, promotion, distribution (placement), and pricing. Sharpen your abilities in performance measurement, budgeting, and product development. Gain valuable insights into market research, SWOT analysis, and setting SMART marketing objectives. Boost your marketing skills today!
Elevify advantages
Develop skills
- Master market segmentation: Identify and target specific customer groups effectively.
- Develop a strategic marketing mix: Craft product, price, placement, and promotion strategies.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Optimise marketing budgets for maximum ROI.
- Identify unique selling points: Highlight product features that differentiate you in the market.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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