Customer Loyalty & Retention Course
Master customer loyalty and retention in beauty marketing. Learn to design high-ROI loyalty programs, personalize offers, map the 0–180 day journey, run A/B tests, and track KPIs that boost repeat purchases, CLTV, and long-term brand growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Customer Loyalty & Retention Course shows you how to turn first-time beauty buyers into long-term customers with smart personalization, compelling loyalty benefits, and non-discount incentives. Learn to map the 0–180 day journey, orchestrate email, SMS, and on-site campaigns, design profitable loyalty programs, analyze key retention metrics, and launch a focused 90-day plan that boosts repeat purchases and CLTV.
Elevify advantages
Develop skills
- Design loyalty programs: build tiers, rewards, and rules that boost repeat sales.
- Personalize offers: use purchase data to recommend SKUs and smart sampling.
- Plan retention journeys: map 0–180 day touchpoints that drive repurchase.
- Run retention analytics: track cohorts, CLTV, churn, and promo performance.
- Launch fast tests: A/B subject lines, rewards, and timing for quick uplift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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