flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Brand Positioning Course shows you how to define a sharp single-minded benefit, choose the right emotional or functional angle, and back it up with persuasive reasons to believe. You will build clear target personas, craft focused positioning statements, and select the best frame of reference, using quick research methods to analyze competitors and create a practical, aligned strategy you can apply immediately.
Elevify advantages
Develop skills
- Competitor insight mapping: turn fast online research into clear positioning moves.
- Positioning statement writing: craft sharp 3–5 line internal brand narratives.
- Customer persona design: build and validate lean, JTBD-based target profiles.
- Single-minded benefit crafting: define one powerful emotional or functional promise.
- RTB development: convert features into concise, persuasive proof points for messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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