Small Business Marketing Plan Course
Design a high-impact small business marketing plan that drives local traffic and sales. Learn market research, customer segmentation, local channels, content and campaigns, budgeting, and simple analytics tailored for coffee shops and neighborhood brands.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course shows you how to build a practical, data-driven plan for a neighborhood coffee shop. Learn to research local demand, profile nearby competitors, define clear customer segments, and craft strong positioning. Use simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and execute a focused 3-month action plan with ready-to-use templates and easy reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social fast.
- Local market research: map demand, competitors, and neighborhood data.
- Customer positioning: craft sharp value props and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promos solo.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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