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Marketing Planning Course

Marketing Planning Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This practical course gives you a complete, step-by-step plan to grow an eco-friendly home cleaning brand in the U.S. Learn to segment audiences, build personas, map purchase journeys, and define clear positioning and messaging. You will analyze competitors, choose the right channels, plan a six-month roadmap, allocate budget, set up analytics, and optimize campaigns for sustainable, profitable growth.

Elevify advantages

Develop skills

  • Customer insights & segmentation: map journeys, personas, LTV in days, not months.
  • Brand positioning & messaging: craft clear eco value props without greenwashing.
  • Market & competitor analysis: decode trends, claims, and rivals to spot fast wins.
  • Channel & campaign strategy: design 6‑month roadmaps, content plans, and tests.
  • Budget & performance optimization: set KPIs, track GA4, and scale what converts.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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