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Commercial Planning Course

Commercial Planning Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Commercial Planning Course gives you practical tools to understand channels, segment consumers, and size the salty snacks market using public data. Learn to build winning positioning, pricing, SKU and promo strategies, allocate trade investments, design a promo calendar, forecast monthly sales, and define KPIs so you can present a clear, credible commercial plan that drives sustainable growth.

Elevify advantages

Develop skills

  • Market & competitor insight: quickly size markets and map key snack rivals.
  • Pricing & positioning strategy: set elastic prices and winning brand roles fast.
  • Channel & promo planning: build ROI-driven calendars for trade and e-commerce.
  • Sales forecasting basics: create monthly volume and value plans with scenarios.
  • KPI tracking for snacks: design lean dashboards to monitor sales, promo and equity.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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