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Pharmaceutical Marketing Course

Pharmaceutical Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Pharmaceutical Marketing Course delivers a practical overview of U.S. prescription drug promotion, compliance, and launch execution, with a special focus on type 2 diabetes therapies. Learn FDA rules, fair balance, off-label boundaries, payer access, pricing, RWE, HEOR, and KPIs across digital, field, and hospital channels so you can plan effective, ethical, data-driven campaigns that stand up to internal and external scrutiny.

Elevify advantages

Develop skills

  • Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
  • Launch planning: build fast, compliant go-to-market plans for new drugs.
  • Value messaging: craft label-aligned claims and high-impact value propositions.
  • Market access strategy: shape pricing, payer talks, and formulary positioning.
  • Omnichannel tactics: execute and measure HCP and patient campaigns within regs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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