flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Brand Strategy Course shows you how to define 3-year business goals, select financial and customer KPIs, and turn a case brief into clear growth opportunities. You will build sharp positioning, audience segments, and messaging, then translate them into strategic pillars, initiatives, and a phased 3-year roadmap with measurement, reporting cadence, and practical tools you can apply immediately.
Elevify advantages
Develop skills
- 3-Year brand roadmap design: build a clear, phased strategy that drives growth.
- Brand positioning mastery: craft sharp promises and messages that convert fast.
- KPI and dashboard setup: track brand, revenue, and loyalty with lean, smart metrics.
- Audience segmentation skills: define high-value personas and map messages to them.
- High-impact initiatives planning: choose pillars, channels, and tests that pay off.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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