Web strategy training
Master web strategy for B2B SaaS: audit your site, set 3-year KPIs, benchmark competitors, and build a roadmap for SEO, CRO, content, and lead generation that aligns marketing, sales, and product to drive predictable pipeline growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Web Strategy Training shows you how to build a clear 3-year roadmap that turns your website into a reliable growth engine. Learn to set realistic KPIs, audit your current presence, benchmark competitors, and prioritize high-impact initiatives across SEO, content, UX, CRO, and automation. Gain practical frameworks, governance models, and measurement habits you can apply immediately, even with limited budget and resources.
Elevify advantages
Develop skills
- Web strategy roadmapping: build a 3-year, phased B2B SaaS growth plan fast.
- Conversion optimization: audit flows, fix friction, and lift lead quality quickly.
- KPI and dashboard design: define north-star metrics and clear reporting rhythms.
- SEO and content pillars: structure site, clusters, and topics for scalable traffic.
- Cross-functional alignment: sync marketing, sales, and product around web goals.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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