Social Media Analytics Course
5/5
Master social media analytics for digital marketing. Learn to track KPIs, build clean datasets, diagnose channel performance, and design 4–6 week test plans that turn Instagram, TikTok, Facebook, and X data into clear, revenue-focused decisions.

5.0 in the evaluation
flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Analytics Course shows you how to evaluate influencers, UGC, and ad creatives, define content taxonomies, and align messaging with an eco-friendly home products brand. Learn core KPIs, realistic benchmarks, data quality checks, and attribution basics, then turn insights into clear dashboards, concise executive reports, and focused 4–6 week optimization plans that improve performance fast.
Elevify advantages
Develop skills
- KPI mastery: calculate and benchmark core social media performance metrics.
- Data-driven diagnosis: spot funnel leaks, weak channels, and paid inefficiencies fast.
- Practical data builds: pull, clean, and simulate platform analytics for testing.
- Rapid test planning: design 4–6 week A/B experiments that improve ROI quickly.
- Executive reporting: craft clear KPI dashboards and concise insight summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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