Real-Time Bidding (RTB) Course
Master Real-time Bidding for digital marketing success. Learn RTB strategy, audience segmentation, bidding, testing, and reporting to cut CPA, boost ROAS, and scale profitable campaigns for performance-driven e-commerce brands.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Real-time Bidding (RTB) Course gives you a practical, step-by-step framework to plan, launch, and optimize RTB campaigns for stronger performance. Learn to segment and activate first- and third-party data, set smart bids and price controls, structure campaigns by funnel stage, and design A/B tests. You also master reporting, KPI analysis, and clear stakeholder updates tailored to a sports apparel e-commerce scenario.
Elevify advantages
Develop skills
- RTB KPI mastery: connect funnel metrics to CPA, ROAS, CTR, CVR, and LTV fast.
- Audience segmentation: build high-value RTB cohorts and smart bid multipliers.
- Bid strategy design: set, adjust, and optimize RTB bids for profitable scale.
- Testing and optimization: run DSP A/B tests and iterate weekly for better CPA.
- Reporting for leaders: turn RTB data into clear insights and action-ready decks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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