Programmatic Ads Course
Master programmatic ads for real ROI. Learn DSP selection, targeting, automated bidding, budgeting math, and optimization tactics to boost conversions, hit ROAS and CPA goals, and scale high-performing digital marketing campaigns with confidence.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Programmatic Ads Course gives you a practical, fast-paced path to profitable campaigns. Learn how to translate business goals into clear KPIs, build accurate budgets, and calculate ROAS, CPA, and breakeven points. Master targeting, audience modeling, automated bidding, platform selection, and optimization tactics so you can scale performance, control risk, and confidently report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modeling: Turn CPM, CTR, and ROAS into clear media plans fast.
- Automated bidding mastery: Configure smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose winning DSPs, deals, and ad formats quickly.
- Optimization and risk control: Run tests, fight fraud, and protect brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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