Paid Media Course
Master paid media strategy for digital marketing: choose the right channels, build Meta and Google Ads campaigns, optimize budgets and KPIs, test creatives, and scale ROAS with a clear, data-driven launch and reporting framework.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Paid Media Course gives you a practical, step-by-step playbook to plan, launch, and optimize campaigns across Meta and Google. Learn how to size markets, define audiences, build smart budgets, choose KPIs, and apply attribution models. Master Performance Max, Search, and Meta structures, craft high-converting creatives, run disciplined A/B tests, and report results clearly so you can scale profitable, data-driven campaigns fast.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimization workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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