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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course shows you how to define goals, choose KPIs, and calculate key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce scenarios. You will learn to clean and combine data from major platforms, build simple models in spreadsheets, use Brazil and Latin America benchmarks, and turn results into clear reports, insights, and budget recommendations that drive measurable performance.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS with real data.
  • Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
  • Turn analytics into clear reports, charts, and executive summaries for managers.
  • Use benchmarks and simple models to size opportunities and test budget scenarios.
  • Translate channel performance into sharp insights, tests, and budget shifts.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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