Machine Learning in Marketing Course
Unlock machine learning for digital marketing. Learn to use customer data, KPIs, and predictive models to boost acquisition, ROAS, and CLV, personalize campaigns, reduce churn, and turn analytics into high-impact marketing actions.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Machine Learning in Marketing Course shows you how to connect KPIs with real business outcomes, interpret benchmarks, and turn data into targeted actions. Learn to prepare and evaluate data, understand key models like propensity, segmentation, and recommendations, and integrate ML insights into campaigns with clear testing plans, risk controls, and measurable revenue impact in a compact, practical format.
Elevify advantages
Develop skills
- ML-powered segmentation: build high-value fashion customer clusters fast.
- Propensity modeling: use churn and purchase scores to trigger smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to prove ML revenue impact.
- Workflow integration: plug ML scores into email, ads, and onsite personalization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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