Facebook Analytics Course
Master Facebook Analytics to boost ROAS, cut wasted ad spend, and scale winning campaigns. Learn data prep, key metric formulas, attribution, cohort analysis, and optimization tactics to turn raw ad data into clear, profitable marketing decisions.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Facebook Analytics Course gives you practical skills to clean and prepare ad CSVs, validate data quality, and build accurate KPIs like CTR, CPC, CPM, ROAS, and conversion rates. Learn cohort metrics, attribution windows, and multi-touch logic, then explore trends, segments, and statistical significance to uncover root causes and design clear optimization tests, budget shifts, and reporting routines you can apply immediately.
Elevify advantages
Develop skills
- Facebook ads data prep: clean CSVs, fix errors, and standardize fields fast.
- Metric mastery: compute CTR, CPC, CPM, CPA, ROAS and conversion lift correctly.
- Performance analysis: compare campaigns, audiences, and placements to find winners.
- Insight generation: pinpoint true performance drivers and separate cause from noise.
- Optimization tactics: design quick tests, shift budgets, and scale profitable ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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