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E-Marketing & Consumer Behavior Course

E-Marketing & Consumer Behavior Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This E-marketing & Consumer Behavior Course gives you practical, psychology-based tactics to increase conversions for home office shoppers. Learn to build accurate buyer personas, map decision journeys, and design persuasive campaigns across channels. You will optimize product pages, UX, and checkout, apply behavioral nudges in messaging and creative, and use testing, analytics, and feedback to refine performance fast.

Elevify advantages

Develop skills

  • Behavioral copywriting: craft emails and ads using bias, urgency, and social proof.
  • Persona-based funnels: map journeys and launch tight, conversion-focused campaigns.
  • UX and checkout optimization: refine product pages to cut friction and boost sales fast.
  • Testing and analytics: run A/B tests and read funnel data to scale winning ideas.
  • Retargeting mastery: design cart recovery and remarketing flows that recapture revenue.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
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