Direct Mail Marketing Course
Master direct mail marketing for digital pros: build targeted lists, craft high-converting offers, integrate QR/PURLs and email, run A/B tests, track ROI and CLTV, and turn offline campaigns into a powerful performance channel.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master direct mail as a high-ROI performance channel with this focused course covering audience segmentation, compliant list building, offer strategy, creative structure, and operational planning. Learn to integrate mail with landing pages, email, SMS, and paid media, set clear objectives, test and optimize campaigns, track offline-to-online conversions, and report results with dashboards executives trust.
Elevify advantages
Develop skills
- Data-driven segmentation: build clean, high-ROI direct mail audiences fast.
- High-converting mail design: craft formats, layouts, and offers that get response.
- Direct mail analytics: track KPIs, test offers, and prove offline campaign ROI.
- Cross-channel orchestration: sync mail with email, SMS, and paid media journeys.
- Operational planning: budget, schedule, and fulfill direct mail with pro-level control.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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