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Digital Marketing Specialist Course

Digital Marketing Specialist Course
flexible workload from 4 to 360h
valid certificate in your country
4.2 in the evaluation

What will I learn?

Master practical skills to build accurate buyer personas, design high-converting funnels, and choose the right channels at every stage. Learn to plan paid campaigns, set realistic KPIs, and calculate budgets that hit performance targets. Use GA4, Tag Manager, and key ad platforms to track results, run A/B tests, and optimize weekly, all while staying compliant with privacy and data quality standards.

Elevify advantages

Develop skills

  • Performance funnel design: build full-funnel journeys that convert fast.
  • Paid media strategy: plan, budget, and optimize high-ROI Search and Meta ads.
  • Analytics and tracking: set up GA4, GTM, and conversion events that actually work.
  • Testing and optimization: run A/B tests and scale winners with clear KPIs.
  • Segmentation and automation: deploy targeted flows that boost retention and LTV.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without needing to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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