Effective Reporting in Google Analytics Course
Master GA4 reporting for digital marketing. Learn clean ecommerce tracking, smart attribution, and KPI dashboards in GA4 and Looker Studio so you can turn data into clear insights, better budget decisions, and higher ROI across all your campaigns.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master effective reporting in Google Analytics 4 with a practical, high-impact course focused on ecommerce performance. Learn how to set up clean tracking with GTM, design a solid tagging plan, validate data quality, and define the right KPIs. Build insightful reports, explorations, and dashboards in GA4 and Looker Studio, handle privacy and attribution limits, and turn reliable insights into clear, actionable recommendations that drive measurable results.
Elevify advantages
Develop skills
- GA4 ecommerce setup: configure events, dataLayer, and tracking in a practical way.
- Tagging strategy: build clean UTM, GTM, and campaign tracking that marketers trust.
- KPI & attribution: define ecommerce KPIs and use GA4 attribution to guide spend.
- Insight to action: turn GA4 reports into A/B tests, budget shifts, and clear playbooks.
- Dashboards that convert: design GA4 + Looker Studio views for fast, smart decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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