Marketing Automation Strategies for Engagement & Customer Relationship Course
Master marketing automation to boost engagement and customer lifetime value. Learn segmentation, lifecycle journeys, core flows, personalization, and testing so you can design high-performing campaigns that drive repeat purchases and long-term relationships.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master practical marketing automation strategies to boost engagement and customer relationships in this concise, high-impact course. Learn to define revenue-focused goals and KPIs, map customer journeys, design lifecycle flows, and apply smart personalization. You will also cover deliverability, privacy, segmentation, experimentation, and optimization so you can build scalable, compliant programs that drive repeat purchases and long-term loyalty.
Elevify advantages
Develop skills
- Lifecycle KPIs mastery: tie automation to revenue, CLV, and engagement wins.
- Customer journey mapping: design cross-channel touchpoints that drive loyalty.
- Automation flow design: build high-impact welcome, winback, and cart recovery.
- Data-driven personalization: use behavior and CLV signals for precise targeting.
- Testing and optimization: run A/B tests and dashboards to scale ROI fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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