Bing Ads Course
Master Microsoft Bing Ads for digital marketing success. Learn keyword strategy, campaign structure, bidding, tracking, and optimization to boost ROAS, cut wasted spend, and scale high-intent traffic for ecommerce and performance-driven brands.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Bing Ads Course shows you how to build profitable Microsoft Ads campaigns from scratch, using focused keyword research, smart negative lists, and efficient account structure. Learn to write compelling eco-product ads, set budgets and bidding, track conversions with UET, integrate Google Analytics, and follow a clear 4–6 week optimization plan to improve ROAS and scale results with confidence.
Elevify advantages
Develop skills
- Bing keyword strategy: build profitable long-tail, core, and negative keyword lists.
- Microsoft Ads setup: design lean account structures, budgets, and bidding for ROAS.
- Ad copywriting: craft eco-focused Bing ads and extensions that reliably convert.
- Tracking and optimization: configure UET, KPIs, and a 4–6 week testing workflow.
- Audience and intent research: map eco buyer journeys to high-intent Bing search terms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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