Advertising Strategy Course
Master advertising strategy for skincare brands—define sharp personas, craft high-converting messages, plan KPIs, allocate budget across channels, and run winning tests that cut CAC, grow LTV, and scale profitable customer acquisition.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Advertising Strategy Course shows you how to analyze the skincare market, define precise target personas, and build data-driven positioning that resonates with sensitive and acne-prone buyers. Learn to plan KPIs, model acquisition funnels, allocate an $80k budget across key channels, brief creators, test and optimize campaigns, and scale profitable growth with clear, practical frameworks you can apply immediately.
Elevify advantages
Develop skills
- Skincare market analysis: size niches fast and decode competitor positioning.
- KPI and funnel modeling: plan CAC, ROAS, and budgets with lean, clear math.
- Brand positioning: craft tested value props, claims, and concise statements.
- Channel strategy: allocate spend and creatives across Meta, TikTok, Search, CRM.
- Testing and optimization: run smart A/Bs, read results, and scale winning ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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