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Retail Marketing Course

Retail Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course shows you how to segment shoppers, build data-backed personas, and choose the right everyday categories to grow. You will learn to design a focused marketing mix, set clear objectives, pick effective KPIs, and run simple tests. Step-by-step launch plans, reporting templates, and competitive benchmarking help you improve results quickly and confidently in any local market.

Elevify advantages

Develop skills

  • Shopper personas: segment grocery buyers using data-driven, real-world methods.
  • Retail category strategy: pick winning categories and justify them with KPIs.
  • Retail marketing mix: design effective 4P plans across store and digital.
  • Promo analytics: calculate ROI, run A/B tests, and optimize weekly results.
  • Launch execution: build 4-week retail rollout plans with ops, digital, and staff.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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