from 4 to 360h flexible workload
valid certificate in your country
3.9 in the evaluation
What will I learn?
The Category Management Course gives you a clear, step-by-step approach to building a winning category, using breakfast cereals as a hands-on example. Learn how to turn shopper insights into smarter assortments, design effective price ladders, plan targeted promotions, and create store-ready execution roadmaps with KPIs, risk controls, and practical tools you can apply immediately across your locations.
Elevify advantages
Develop skills
- Shopper insight mapping: turn cereal shopper data into clear retail actions.
- Assortment optimization: build, gap-check, and rationalize SKUs for your stores.
- Pricing and price ladders: design smart ranges for private label and brands fast.
- Promotion planning: craft 1-month promo plans that grow volume without killing margin.
- KPI tracking and risk control: monitor category health and prevent stock, margin hits.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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