Business General Course
The Business General Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it covers operations, order fulfillment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Business General Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it covers operations, order fulfillment, marketing effectiveness, team responsibilities, and straightforward financial planning that you can implement right away.
Elevify advantages
Develop skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to shape a 12-month plan.
- Market insight: size markets, segment customers, and map competitors fast.
- E-commerce operations: streamline inventory, fulfillment, and quality controls.
- Performance marketing: plan quick campaigns, track CAC, ROAS, and conversions.
- Financial planning: build lean budgets, test pricing, and improve profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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