Product Marketing Course
4/5
Master product marketing fundamentals for Product and Product Design roles: sharpen positioning, build personas, craft value propositions, plan go-to-market launches, and iterate with data to drive adoption, retention, and real business impact.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course gives you a fast, practical system to clarify your value proposition, build sharp personas, and analyze competitors so your offering stands out. Learn to craft channel-specific messages, plan and execute focused launches, and design metrics that track activation, retention, and time-to-insight, so you can iterate confidently and scale successful go-to-market strategies.
Elevify advantages
Develop skills
- Fast competitor analysis: pinpoint gaps and sharpen product positioning.
- Persona research in hours: turn public data into clear, testable targets.
- Value proposition design: craft proof-backed, differentiated product messaging.
- Channel-ready copy: write high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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