Lead Generation in Marketing Course
Master lead generation in marketing with clear ICPs, buyer personas, proven channel playbooks, and conversion funnels. Learn to attract qualified leads, align with sales, track ROI, and launch a 30-day action plan that drives predictable revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Lead Generation in Marketing Course gives you a clear, 30-day roadmap to launch and optimize a complete lead engine. Learn how to define ICPs and buyer personas, design high-converting funnels and lead magnets, set SMART goals, and track KPIs from MQL to SQL. You also get proven channel playbooks, practical attribution methods, and a reliable handoff process so you can drive more demos, revenue, and predictable pipeline fast.
Elevify advantages
Develop skills
- ICP and persona design: build precise agency targets that convert fast.
- Lead gen playbooks: deploy SEO, LinkedIn, ads, and webinars for quality demos.
- Funnel and lead magnet setup: craft pages, forms, and offers that capture MQLs.
- Lead qualification and handoff: define MQL/SQL and streamline sales follow-up.
- 30-day launch roadmap: execute a focused plan to test, track, and scale leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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