Strategic Marketing and Communications Course
Master strategic marketing and communications for modern brands. Learn segmentation, value propositions, unified messaging, integrated channel strategy, and KPIs to build campaigns that drive awareness, engagement, and measurable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Strategic Marketing and Communications Course gives you practical skills to segment customers, design strong value propositions, and build clear buyer personas for sustainable home products. Learn to create unified brand positioning, concise message playbooks, and integrated channel plans across paid, PR, CRM, and social. You also set smart KPIs, design dashboards, and establish governance, roles, and routines that keep every campaign aligned and measurable.
Elevify advantages
Develop skills
- Integrated channel planning: build paid, CRM, PR, and social that work together.
- Customer segmentation: design high-value personas and sharp value propositions.
- Unified brand messaging: create clear positioning and cross-channel message maps.
- Marketing analytics: pick smart KPIs, dashboards, and tests for multi-channel ROI.
- Governance and workflows: set roles, rituals, and playbooks for aligned execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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